Description: When researching Baskin Robbins and the aftermath of how COVID left their brand, a rebranding was called upon to have customers come back during this hard economy and it focused on the fun and vibrant side of Baskin Robbins with new packaging and fun colors and the addition of new fonts.
Deliverables:
Social
Motion
Experiential
Illustration
Experiential: 31 Trucks posted around the country that serves a flavor of the day all day where anyone can come and enjoy some ice cream with family and friends. Enjoy some on a boardwalk on the hot days of summer!
